Digital Marketing Director — Claude AI Skill for Full-Stack Marketing Strategy

Ask about traffic drop — get a generic list of “possible causes” to investigate with no priority order and no diagnosis

Runs the analytics decision tree first — checks GSC impression vs click divergence, algorithm update dates, cannibalization signals, and crawl health before naming a root cause

Ask which channel to focus on — get a balanced overview of every channel with no recommendation for your specific business

Uses the platform priority table by business type — tells you which channel is primary, which is secondary, and which to avoid at your stage

Strategy output is a list of ideas — no sequencing, no sizing, no sense of what week 1 vs week 12 looks like

Every strategy includes a 90-day sequenced plan — specific actions, rough time estimates, and which metrics tell you if it’s working

Platform advice is surface-level — “post consistently on Reddit” with no mention of karma rules, subreddit selection, or how not to get banned

Platform playbooks go deep — Reddit karma strategy, YouTube algorithm mechanics, LinkedIn engagement windows, TikTok hook timing, each with the 20:1 genuine participation ratio

No team workflow support — strategy advice doesn’t translate into repeatable processes your team can run without you

Built-in SOP framework converts any repeatable task into a documented workflow — trigger, steps, owner, quality check, and escalation path included

AI search advice doesn’t exist — no understanding of how to appear in ChatGPT, Perplexity, or Google AI Overviews

AI search visibility baked in — entity-based SEO, structured data, authoritative third-party coverage, and brand mention strategy specifically for ChatGPT, Perplexity, and AI Overviews

Asks 1–3 targeted questions to understand business type, goal, and resources already in play — then delivers a Situation Assessment, identifies the single highest-leverage move, builds a sequenced 90-day plan, names the exact metrics to watch, and flags the red flags that would make the plan change. No generic advice.

You: "I run a B2B SaaS at $15K MRR. Organic is flat. What should I focus on?"
Claude:
  📊 Situation: B2B SaaS, growth stage, organic stalled — likely a content-to-ICP
     mismatch rather than a volume problem
  🎯 The Lever: Fix bottom-of-funnel content before adding more top-of-funnel
  📅 90-Day Plan: Month 1 — audit existing content against ICP pain points.
     Month 2 — rewrite the 5 highest-impression/lowest-conversion pages.
     Month 3 — build 3 comparison pages targeting "[your tool] vs [competitor]"
  📈 Watch: Organic demo requests, not just traffic
  🚩 Red Flag: If impressions are also flat, this is a crawl/indexing issue, not content

Share a screenshot, paste numbers, or describe what you’re seeing in GSC or GA4 — the skill runs through its analytics decision tree to separate impression drops from click drops, correlates with known algorithm update dates, checks for cannibalization signals, and identifies whether the issue is technical (crawl, index), competitive, or content-driven. No fix is recommended until the root cause is confirmed.

Ask to build an SOP for any repeatable marketing task — Reddit community engagement, weekly content publishing, Google Ads optimisation, influencer outreach — and the skill produces a structured workflow with: trigger condition, step-by-step instructions, owner assignment, estimated time, quality check criteria, and escalation path. Ready to hand to a team member or VA the same day.

When you’re thinking out loud, the skill asks the one question that most clarifies the situation, offers a direct “here’s what I’d do” perspective, draws on analogies from other business types, and is honest about tradeoffs — including telling you when a plan is likely to waste budget. It will not simply validate what you want to hear.