A 7-phase Claude AI skill that diagnoses page drops, audits every on-page element, maps keyword intent, rewrites title and meta, generates schema JSON-LD, and delivers a prioritized action plan — for any page, any niche.
The problem with on-page SEO the old way
You ask Claude to “audit this page” and get a wall of generic advice: add keywords, improve readability, get more backlinks. None of it is grounded in what the data actually shows. You don’t know if it’s a CTR problem, a ranking problem, or a content intent mismatch — and without that diagnosis, every fix is a guess. The page stays stuck while competitors pull ahead.
The fix
Share a URL. The skill diagnoses the drop type, audits every on-page element, maps keyword intent, rewrites your title and meta, fills content gaps, fixes internal linking, generates schema, and delivers a prioritized action plan — all in one session.
Without On-Page SEO Specialist
With On-Page SEO Specialist
Ask Claude to “audit this page” — get a generic checklist with no data behind it
Phase 1 pulls GSC and SEMrush data first — every recommendation is grounded in real performance signals
Can’t tell if it’s a ranking drop or CTR drop — you fix the wrong thing
Classifies the drop type before touching anything — ranking, CTR, impression, or compound
Advice to “add keywords” with no keyword map — no idea which queries to target
Full secondary keyword map — each keyword assigned to a specific H2 or new content section
Generic rewrite suggestions — still have to write the actual title and meta yourself
Production-ready title tag and meta description rewrites — copy, paste, deploy in 5 minutes
No schema output — you know you need it but have no idea what JSON-LD to write
Generates complete JSON-LD schema block for the page type — ready to copy into the <head>
No prioritization — don’t know what to fix first, so nothing gets done fast enough
Tiered action plan — immediate fixes, this-week improvements, and deeper investigations clearly separated
What you get
How it works
Before touching a single tag, the skill pulls GSC and SEMrush data for the target URL and classifies the underperformance: is it a ranking drop (position worsened), a CTR drop (position stable but clicks fell), an impression drop (page stopped being surfaced), or a compound problem? The fix for each is completely different — this phase ensures Claude never prescribes the wrong treatment.
Ranking drop → content quality / intent mismatch issue CTR drop → title tag / meta description problem Impression → Google stopped surfacing the page (index issue or cannibalization) Compound → content + authority + relevance all need work
A full inspection of every on-page element: title tag (length, keyword placement, brand), meta description (CTA, length, benefit-led), H-tag hierarchy (H1 count, keyword alignment, H2 coverage), canonical tag, content depth and freshness against page-1 competitors, E-E-A-T signals, image optimization, and Core Web Vitals red flags. Every issue is flagged with a specific fix, not just a generic recommendation.
Identifies the page’s true primary keyword from GSC data (which often differs from what the page was originally written for), classifies search intent against the current SERP format, maps 5–10 secondary keywords to specific content sections, and checks for cannibalization across the domain. Intent alignment is the #1 lever — if the page format doesn’t match what Google now thinks searchers want, content changes alone won’t recover it.
Rewrites the title, meta, H1, and opening paragraph. Identifies missing content sections with H2 copy and a brief for each. Flags outdated stats, deprecated information, and featured snippet / AI Overview opportunities. Every output is copy-paste ready.
Audits inbound and outbound internal links, identifies equity-starved pages, and recommends specific anchor text placements. Generates the complete JSON-LD schema block. Delivers a tiered action plan: immediate fixes, this-week improvements, and longer-term investigations — clearly prioritized by impact and effort.
Made for
Getting started
See it in action
Prompt: “My blog post on /what-is-a-marketing-funnel/ dropped last month. Audit it.”
DIAGNOSIS — /what-is-a-marketing-funnel/
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Drop type: CTR drop (not a ranking drop)
→ Avg. position: 6.2 → 6.4 (stable, −0.2)
→ Impressions: 14,200 → 13,900 (−2%, effectively flat)
→ Clicks: 312 → 201 (−35.5% — the real problem)
→ CTR: 2.19% → 1.45%
Root cause hypothesis: Google launched an AI Overview for "what is a marketing funnel"
in late April. The overview now occupies the top of the SERP and absorbs the click
intent that previously went to position 6. The page's title and meta are not compelling
enough to earn clicks below an AI Overview — they're too generic.
IMMEDIATE FIX:
Current title: What is a Marketing Funnel? (A Simple Guide)
Proposed title: What Is a Marketing Funnel? Stages, Examples & Common Mistakes (52 chars)
Current meta: Learn what a marketing funnel is and how it works for your business.
Proposed meta: The marketing funnel explained in plain English — all 4 stages, real
examples, and the mistakes that kill conversion at each step. (149 chars)
→ Full audit continues in Phases 2–7 ↓
| File format | .md (Markdown) — opens in any text editor |
|---|---|
| Compatible with | Claude.ai Pro/Team, Claude Code, Claude API (all models) |
| Optimised for | Claude Sonnet 4 and above — works on all recent Claude models |
| Data sources supported | Google Search Console exports, SEMrush (via MCP or browser), page URL fetch |
| Output format | Structured diagnosis → audit table → keyword map → rewrites → JSON-LD schema → tiered action plan |
| Delivery | Instant download — included in subscription |
| License | Commercial use included — use across unlimited client pages |
| Updates | Lifetime updates included with subscription |
FAQ
Stop guessing. Start diagnosing.
Included in subscription. 7 phases. Data-first. Production-ready output. Commercial use included.
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